Lessons for Franchises and their Franchisees from Chip City Cookies efforts to become a fierce cookie competitor
@Franchises, Franchisees, and Franchisors:
Lessons for Franchises and their Franchisees from Chip City Cookies efforts to become a fierce cookie competitor.
Chip City Cookies is swiftly becoming a household name growing from a single 250 square foot location in Queens, New York to a rapidly expanding chain in the ever growing market of cookie offerings to which many are calling the “Cookie Wars”. The team at Chip City Cookies has been executing the following to help them become fiercely competitive which others could take key lessons from:
Know Your Audience/Establish A Brand Identity: Chip City Cookies recognized early on that their offerings resonated with families thus they leaned into this demographic of customers and leveraged social media which helped them establish a distinct brand that allows them stand out and foster organic growth.
Ingratiate Yourself Into The Community: Unlike most traditional operators, Chip City Cookies adopted a flexible design strategy which involves tailoring each location aesthetics for the purpose of creating a warm and inviting environment reminiscent of home baking with scents, aromas, and the nostalgia comforts of freshly baked cookies along with cookie, ice cream, coffee; merchandising offerings directly catered to their customer base to produce the best overall customer experience.
Efficient Control Over The Operations: The team at Chip City Cookies embraces operational efficiency by designing their dough system to be centrally manufactured through their own commissary to ensure quality control, minimize waste; improve efficiency in their supply chain management.
