THE POWER OF POSITIVE REVIEWS
According to the international franchise association, it's 68% more likely a potential customer will patronize your business if it has positive reviews, thus focus on consistently generating good reviews from the execution on your value proposition and great service and/or product for your customers.
These positive reviews also highlight the best things about your product or service which can help distinguish your franchise brand in a crowded local market.
Thus leverage your online reviews as social proof and place them in all your sales marketing materials.
As an example Kia, the South Korean Care Company, in one of their TV commercials focused exclusively on their positive reviews as the main selling point which resulted in an 300% increase in requests to test drive their new vehicles.
In addition, leverage your online reviews as part of your product or service improvement or innovation loop as this feedback tells you exactly what customers like, hate, and what they want to change or prefer in comparison to your competitors.