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THE MORE YOU KNOW-FRANCHISOR CONFERENCES




FRANCHISOR CONFERENCES CAN SERVE A USEFUL PURPOSE. SOME ARE DESIGNED TO BE MORALE-BOOSTING SESSIONS IN ORDER TO ENGAGE AND ENTHUSE FRANCHISEES INTO DECREASING THEIR TURNOVERS OR TO FACILITATE COOPERATION AMONGST FRANCHISEES AND THE FRANCHISORS' STAFF, MOTIVATE FRANCHISEES EXPERIENCING UNDER PERFORMING LOCATIONS, AND LASTLY SOME ARE A MEANS BY WHICH FRANCHISORS EXPLAIN THEIR FUTURE POLICIES AND INTENTIONS.


FRANCHISOR CONFERENCES AS A PLATFORM FOR THE FRANCHISOR CAN ALLOW THE FRANCHISOR TO INTRODUCE, SEEK BUY-IN, AND SELL TO FRANCHISEES NEW PRODUCTS, SERVICES AND CHANGES TO THE SYSTEM AS WELL AS PROVIDE AN ARENA FOR FRANCHISORS TO ENCOURAGE A HEALTHY INTRA-GROUP COMPETITION AMONGST FRANCHISEES WITH AWARDS AND OTHER FORMS OF RECOGNITION FOR OPERATIONAL PERFORMANCE.

FOR INSTANCE, AWARDS FOR FRANCHISEES WITH GREATEST IMPROVEMENT IN PERFORMANCE OVER THE PREVIOUS YEAR, THOSE WHO HAVE ACHIEVED THE LOWEST EMPLOYEE TURNOVER, LANDING THE BIGGEST CONTRACT, ETC.


ALSO FRANCHISOR CONFERENCES CAN FACILITATE PANEL DISCUSSIONS AROUND FRANCHISEES MAKING SUGGESTIONS ON HOW PRODUCTS, SERVICES AND OPERATIONS MIGHT BE IMPROVED, DEVELOPED, ENHANCED OR EVEN SOMETHING ENTIRELY NEW AS WELL AS DISCUSS FREQUENT OPERATIONAL ISSUES, LAWS, INNOVATIONS, AND THINGS THAT CAN BE BENEFICIAL TO THE ENTIRE FRANCHISE SYSTEM.


FOR AN EXAMPLE IN THE CASE OF MCDONALD'S BREAKFAST MENU; IT WAS KICK STARTED BY US FRANCHISEE HERB PETERSON'S 'INVENTION' OF THE EGG MCMUFFIN IN THE 1970S. THIS TYPE OF INVENTION HAD EXCEPTIONAL SALES RESULTS & RECEIVING BUY-IN & ROLLED THROUGHOUT THE FRANCHISE.


INNOVATIONS LIKE THESE CAN BE THOROUGHLY DISCUSSED AT THESE CONFERENCE ENABLING BOTH BUY-IN, RECOGNITION, AND INFLUCENE OTHER FRANCHISEES TO PARTICIPATE IN INNOVATING FOR THE GREAT GOOD OF THE FRANCHISE SYSTEM.


ON THE WHOLE, FRANCHISOR CONFERENCES CAN BE A VERY IMPORTANT TOOL IN MANAGING YOUR FRANCHISE NETWORK AND IF THEY ARE WELL PLANNED AND EXECUTED, CAN BENEFIT EVERYONE IN THE SYSTEM AS WELL AS THE FRANCHISOR.

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