FRANCHISOR & FRANCHISEE -THE ADVICE SECTION

THINGS TO CONSIDER WHEN DECIDING HOW TO GIVE BACK

AS A FRANCHISOR OR FRANCHISEE MANY CUSTOMERS OR POTENTIAL CUSTOMERS EVEN POTENTIAL FRANCHISEES LIKE TO ALIGN THEMSELVES WITH CHARITY MINDED ORGANIZATIONS, SO HAVING A CHARITABLE CAUSE ALIGN TO THE FRANCHISE BRAND'S PROMISE CAN HELP TO GENERATE MORE CUSTOMERS AND POTENTIAL GROWTH IN FRANCHISE SALES. HERE ARE A FEW THINGS TO CONSIDER WHEN ALIGNING WITH A PHILANTHROPIC CAUSE:

• MAKE IT LOCAL: NATIONAL CHARITIES ARE GOOD BUT LOCAL IS BETTER AS PEOPLE ARE MORE OFTEN WANTING TO MAKE A POSITIVE IMPACT IN THEIR OWN LOCAL COMMUNITIES THAN EVER.

• BE SINCERE: FIND A CAUSE THAT YOUR FRANCHISE BUSINESS IS PASSIONATE ABOUT AND CAN ACTUALLY LIVE IT OUT AS PART OF YOUR CORE MISSION TO GIVING BACK AUTHENTICALLY.

• MAKE YOUR MISSION CLEAR: IT MEANS A LOT MORE TO HEAR THE DETAILS OF HOW YOU'RE GIVING BACK RATHER THAN JUST SEEING THAT YOU GIVE TO CHARITY.

• CHOOSE A NON-PROFIT THAT ALIGNS WITH YOUR BRAND: THE WAY THAT YOU GIVE BACK SHOULDN'T FEEL FORCED OR RANDOM, BUT SHOULD TIE IN WITH YOUR FRANCHISE BRAND'S PRODUCT, SERVICE, OR MISSION.