While planning the buildout of your retail space consider what type of environment and experience you want to create for your customers. The Customer Experience is the NEW Brand as a customer's experience will determine if they will continue to do business with you. Just think about your experiences as a customer. This example of a Kids Dental Office in Carrollton, shows how they're creating an experience for their customers who are young children. Remember customer experiences travel word of mouth and will affect your bottomline.